The *About Us* page of your shop is vital because it's where users go when first trying to determine a level of trust. Since trust is such an important part of selling online, it's a good idea to give people a fair amount information about yourself and your shop. Here are a few things you should touch on: * Who you are * Why you sell the items you sell * Where you are located * How long you have been in business * How long you have been running your online shop * Who are the people on your team To edit this information you can go to the "Blogs & Pages Tab":/admin/pages of the administration menu.